Well, let’s start with what artists traditionally had to do to become successful. In the past, for an artist to sell their artworks, they had to NETWORK. They had to meet and schmooze gallery owners. They had to have booths at art festivals. They had to join art societies. They had participate in classes at local art centers. They had to talk to any cafe owner, restaurant owner, doctor, or any other business owner who has public space that they might allow the artist to hang their works in. In fact, they had to tell everyone they met or knew that they were an artist: endless handshakes and giving out of business cards.
Now, if you want to be a successful artist in the brick-and-mortar world, you still have to do those things. But what if you are not such a social butterfly? A lot of us aren’t. Thankfully, the twenty first century has given the introverts of the world (and there are a lot of us) a new way of doing things: the ability to sell art online.
Now, an artist need not talk to anyone face to face to sell art. You can create your own galleries and other sales channels via an array of easy to use (and often free) websites. You can market your art through social media, blogs, and forums. You can have print-on-demand services (more on these later) handle your fulfillment. All this you can do without leaving your desk at home.
Now, I’m not saying it’s easy. In fact, from many of the artists who do both online and brick-and-mortar sales, I’m told that online sales are much more difficult to land. However, they can still be made. I make several such sales each week, and I only do this in my spare time in the evenings.
In short, it’s possible in this day and age to sell your art with having to be super outgoing, and with this blog, I’m going to share how I do it.